Experience Italy Through Fragrance and Scenery

June 2025

Indulge in the art of perfumery and the rich beauty of Tuscany with Toure de Florence. This immersive five-day retreat takes you on an enchanting journey through Florence's fragrance heritage, rejuvenating spa experiences, scenic landscapes, and the finest Tuscan cuisine and wines!

Note: This unique experience is reserved for members of The Scent Society and Fragrancepreneur.

View Full Itinerary

Uncover the Secrets of Fragrance

As a valued member of our private fragrance community, you’re invited to join us for a luxurious five-day retreat in the breathtaking city of Florence and the picturesque hills of Tuscany, perfect for fragrance enthusiasts and lovers of fine craftsmanship.

Immerse yourself in the rich heritage of perfumery as you explore world-renowned fragrance museums, enjoy exclusive, hands-on workshops to craft your own signature scent, and unwind with spa treatments designed to rejuvenate your senses.

Experience guided walks through lush, historic gardens, savor Tuscan wines at charming vineyards, and soak in the cultural beauty of Florence. Elevate your senses and create unforgettable memories in this enchanting journey through Italy’s heart of fragrance and elegance.

View Full Itinerary

WHAT TO EXPECT:

1 5

WHAT'S INCLUDED:

  • 5-Star Accommodations in Florence

    Enjoy four nights of opulent comfort at the prestigious Hotel Lungarnoor The St. Regis Florence, both renowned for their luxury, exceptional service, and breathtaking views of the Arno River.

  • Exclusive Welcome and Farewell Dinners

    Begin and end your journey with exquisite meals at some of Florence’s finest riverside restaurants, featuring authentic Tuscan cuisine, expertly prepared and paired with local wines.

  • Perfume-Making Workshop

    Dive into the world of bespoke fragrance creation with a private, hands-on workshop led by a local master perfumer. Craft your own personalized signature scent to take home—a lasting reminder of your time in Florence.

  • Guided Tours of Florence’s Perfume Heritage

    Explore the fascinating history of perfumery in Florence with private tours of the Museo del Profumo and the legendary Officina Profumo-Farmaceutica di Santa Maria Novella, one of the oldest pharmacies in the world.

  • Wellness & Content Experience

    Enjoy a half-day personal branding photography session, followed by half a day at Asmana Wellness World, where you can unwind in saunas, thermal baths, and indulge in rejuvenating treatments.

  • Garden Tours and Scenic Hikes

    Immerse yourself in the fragrant beauty of Florence’s famed gardens with guided tours of the Boboli Gardens, Bardini Gardens, and Villa Gamberaia. Stroll through lush, aromatic landscapes that have inspired perfumers for centuries.

  • Private Boat Tour on the Arno River

    Experience Florence from a unique perspective with a private boat tour along the iconic Arno River, soaking in the city’s timeless beauty and historical landmarks.

  • Tuscany Vineyard and Olive Oil Farm Visit

    Spend an afternoon at the Tenuta Torciano Winery, where you’ll tour the vineyard, enjoy a wine tasting, and savor an exclusive olive oil tasting—a true taste of Tuscany’s finest flavors.

1 8

Want More Information?

Request a Full Itenerary

Host of Toure de Grasse: November Nichols

November Nichols is the visionary behind Chémin, a luxury brand known for its intentional fine fragrances and wellness products. 

As one of the few Black female entrepreneurs in the fragrance industry, she partnered with JC Penney to expand Chémin’s affordable luxury collection to 50 locations nationwide. 

Nichols’s extensive travel and expertise in crafting luxury fragrances solidify her as a respected leader. Through her Fragrancepreneur program, she empowers fragrance enthusiasts and aspiring entrepreneurs with education and mentorship. Recognized by Black Enterprise and Essence, her collaborations with Gilead and Mastercard further her mission. 

Join her at the retreat to explore the art of perfumery and gain insights from a leading industry figure.

Who Is This Perfume Retreat Perfect For?

  • ✓ ASPIRING FRAGRANCE CREATORS

  • ✓ PERFUME ENTHUSIASTS

  • ✓ ENTREPRENEURS & SMALL BUSINESS OWNERS

  • ✓ WELLNESS AND LIFESTYLE INFLUENCERS

  • ✓ BEAUTY AND SKINCARE PROFESSIONALS

  • ✓ CREATIVE SOULS & ARTISTS

  • ✓ LUXURY TRAVEL LOVERS

  • ✓ CULTURAL AFICIONADOS

  • ✓ PERSONAL DEVELOPMENT SEEKERS
View Full Itinerary