introducing

The Brand Readiness Diagnostic

The Brand Readiness Diagnostic is a private, founder-level evaluation that gives fragrance and candle brand founders a clear answer on whether their brand is ready to launch, grow, or scale — before investing more time, money, or inventory.

Who this is for

This diagnostic is for:

  • Fragrance Brand founders
  • Candle Brand founders
  • Scent-Based Brand owners who have:
    → an idea
    → a prototype
    → or a launched product that isn’t moving

Who this is not for

This is not for:

  • People looking for free advice
  • Founders who want validation, not truth
  • Hobbyists or “just curious” conversations
  • Anyone seeking manufacturing quotes without strategy
  • Founders unwilling to act on clear guidance

You May Be Asking...

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If those questions are costing you sleep, time, or money — this is for you.

Secure Your Session

What This Actually Does...

This diagnostic removes uncertainty.

Founders arrive unsure whether they are:

  • ready
  • stalled
  • misaligned
  • or about to make an expensive mistake

They leave with:

  • clarity
  • direction
  • a direction
  • and a grounded next step

Sometimes That Next Step is Moving Forward.


Sometimes it’s waiting.

Sometimes it’s pivoting.

Sometimes it’s stopping.


All of those outcomes are wins.

Let's break it down

Each Diagnostic Includes:

A Private Session

A live 75–90 minute private session focused on you and your brand.

A focused, founder-level working session where we look directly at your brand, product, and go-to-market reality — without guesswork, without surface-level feedback.

Whether you’re pre-launch or already selling, you’ll leave with clarity on where you stand and what to do next.

Brand Readiness Score (Five Core Areas)

You’ll receive a clear assessment of where your brand is strong — and where hidden weaknesses are blocking momentum:

  • Brand — clarity, differentiation, coherence
  • Product — formulation, format, and market fit
  • Market — audience alignment, demand reality
  • Pricing — positioning, margin logic, perceived value
  • Manufacturing readiness — timing, scale, and risk exposure

This score becomes your compass moving forward.

Identification of What’s Holding You Back

We isolate the root causes behind stalled sales, heavy marketing, or unclear direction — including:

  • structural gaps
  • strategic risks
  • missed opportunities and leverage

    This is where most founders finally see the real issue — not the symptoms.

A Written Summary + Direct Next Step

Following the session, you’ll receive a concise written plan outlining:

  • what to adjust
  • what to pause
  • what to double down on
  • whether you should scale, wait, pivot, or stop

No buzzwords. No vague encouragement.
Just the truth — cleanly delivered.

Important to note

What This Is Not

This diagnostic does not include:

  • execution
  • redesign
  • manufacturing
  • campaigns

This is clarity before you spend more money, place another order, or push for retail.

Reserve My Spot- $2500

Why Chémin Does This Differently

Chémin is not an advisory firm guessing from the outside.

We:

  • build brands
  • design products
  • manufacture at scale
  • understand retail realities
  • see where founders actually fail — not where they think they fail

This diagnostic is operationally grounded, not theoretical.

You are meeting directly with November Nichols, founder of Chémin — not a junior consultant or sales intermediary.

Why Is This Worth $2,500?

This diagnostic is priced intentionally.

It often:

  • prevents $25K–$100K mistakes
  • replaces months of confusion
  • saves founders from premature manufacturing
  • determines whether a brand should move forward at all

It is positioned at 1/10th the investment of a full Brand + Product Build — and is credited toward that work if you proceed within 90 days.

This is not an add-on.
It’s a risk-reducing entry point.

  • ★★★★★

    “Hands down the best decision I’ve ever made. I am so grateful to November and her team for helping me to bring Acscentual Parfums to life!”

    -Marion

FAQ

What Happens After the Diagnostic?

At the end of the session, you will receive one clear recommendation:

  • Move forward
  • Wait
  • Pivot
  • Stop

If aligned, you may be invited into:

  • a Brand + Product Build
  • or an appropriate manufacturing pathway

There is no pressure and no pitch mid-call.

How Booking Works

  • You pay at the time of booking
  • You select an available diagnostic slot
  • You complete a brief intake form
  • You attend the session

Is the $2,500 Credited Toward Future Work?

Yes.

If the founder moves forward with a Chémin Brand + Product Build within 90 days, the $2,500 is credited toward that engagement.

This makes the diagnostic a risk-reducing entry, not an add-on.

This diagnostic does not tell you what you want to hear.

It tells you what you need to know before you:

Launch

Spend

Manufacture

Scale

Or approach retail

Begin The Diagnostic